counter culture is sponsored in part by:


Dairy Farmers of Wisconsin

The Dairy Farmers of Wisconsin (formerly Wisconsin Milk Marketing Board or WMMB) is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.

Since the mid-1800s, before Wisconsin was recognized as a state, the resident cheesemakers have been putting the art into artisan cheese – producing 48% of all specialty cheese made in the USA.  Wisconsin is home to 1,200 licensed cheesemakers who draw from their rich European heritage and cheesemaking traditions, and combine it with incredible innovation to produce over 600 cheese varieties, types and styles. Wisconsin is the nation’s leader in the production of unique specialty and artisan cheeses including international award-winners, known as Wisconsin originals.

Wisconsin was the first state to establish cheese grade standards, and the first to require that every cheese plant be overseen by a licensed cheesemaker.  It is also the only place outside Europe where one can pursue an elite Master Cheesemaker certification.

For more information, visit the website at or take the Cheesecyclopedia® training course where you'll learn the fine points of dairy and cheese products.